blossom & beau named a Small Business Sunday winner and LPW Innovation Awards finalist

We're thrilled to share that blossom & beau has been named a Small Business Sunday winner and a finalist at the LPW Innovation Awards. Two brilliant pieces of news, back to back, and we still can't quite believe it.

It caps off a whirlwind few months for our natural deodorant brand made just for girls. We won a Vegan Choice Award for our Dazzling Diva natural roll-on deodorant, were shortlisted for Best Tween/Teen Toiletries Collection at the Junior Design Awards 2026, and our founder Amanda even pitched on the Wheel of Dreams and won backing from some of the UK's leading entrepreneurs. 

Here's what these two new awards are all about.

A Small Business Sunday win

This August, blossom & beau was chosen as a winner of #SBS Small Business Sunday, the small business initiative founded by entrepreneur and Dragons' Den star Theo Paphitis.

Each week, Theo Paphitis welcomes a handful of small businesses into the #SBS community, recognising the passion, ambition and hard work behind them. For a brand that started with one mum, one school run and one 7-year-old who needed a child-friendly deodorant that simply didn't exist yet, being welcomed into a network built by, and for, small businesses like ours means a great deal.

We'll share more detail as soon as we have it, but for now, we're simply proud to be counted among the #SBS family.

A finalist at the LPW Innovation Awards

We're also delighted to share that blossom & beau has been named a finalist at the London Packaging Week Innovation Awards 2026, shortlisted in the Perfume, Cosmetics & Personal Care - Everyday Products (Under £25) category for our Dazzling Diva natural deodorant.

The LPW Innovation Awards celebrate the best in packaging design across beauty, luxury, drinks, food and consumer goods, judged by a panel of senior packaging leaders from some of the biggest names in the industry. 

Being named among this year's finalists puts Dazzling Diva alongside some genuinely impressive company, and it's a lovely nod to all the thought that went into designing packaging that girls would actually want to pick up and use every day. Winners will be announced at the Innovation Awards Ceremony in September, and we'll be watching closely.

What these awards mean to us

It's easy to think of awards as just nice things to put on a shelf, but for us, each one is a bit more than that. They're a sign that the choices we made from day one, including vegan-friendly formulas, aluminium-free ingredients, gentle care for young and sensitive skin, and packaging designed specifically with girls in mind, are genuinely resonating, not just with the families who use our products, but with the wider industry too.

When you're a small brand built from a kitchen-table idea, it’s validation that really matters. It tells us that our natural deodorant products aren't just a nice-to-have, but that they genuinely stand up against the very best.

Try the award-winning Dazzling Diva Natural Deodorant for girls 

If you haven't already discovered why our Dazzling Diva natural deodorant is turning heads across the industry, now's the perfect time. Shop the Dazzling Diva natural deodorant and body mist duo and see what all the excitement is about.

As always, thank you for being part of the blossom & beau story. We can't wait to see what's next.